Update, 10:10 a.m. PT: Apple has announced the MacBook Pro with PROLED XDR Display, its first Mac with a touchscreen, from $2,899. Pre-orders are open now and it arrives Friday, November 6. Follow every detail in our live blog.
Apple’s “Pro and Tell” event takes place today, Wednesday, October 28, 2026, at 10 a.m. Pacific Time (PT) in Los Angeles. The event begins at 1 p.m. Eastern Time, 5 p.m. in the UK, and 10:30 p.m. in India. Apple has invited selected journalists to experience its latest hardware, with the spotlight expected to fall on the company’s first touchscreen MacBook Pro.
Unlike Apple’s usual keynote presentations, this event focuses on an in-person media experience. The company has already confirmed the October 28 gathering, although a public livestream has not been announced.
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Apple October 28 Event Time: Global Time Zone Schedule
The event starts at 10 a.m. PDT (17:00 UTC). Here is the complete schedule for major countries and regions.
| Country or region | Local time | Date |
|---|---|---|
| Los Angeles, USA (PDT) | 10:00 AM | October 28 |
| New York, USA (EDT) | 1:00 PM | October 28 |
| Chicago, USA (CDT) | 12:00 PM | October 28 |
| Toronto, Canada (EDT) | 1:00 PM | October 28 |
| São Paulo, Brazil (BRT) | 2:00 PM | October 28 |
| London, UK (GMT) | 5:00 PM | October 28 |
| Paris, France (CET) | 6:00 PM | October 28 |
| Berlin, Germany (CET) | 6:00 PM | October 28 |
| Johannesburg, South Africa (SAST) | 7:00 PM | October 28 |
| Dubai, UAE (GST) | 9:00 PM | October 28 |
| Islamabad, Pakistan (PKT) | 10:00 PM | October 28 |
| New Delhi, India (IST) | 10:30 PM | October 28 |
| Dhaka, Bangladesh (BST) | 11:00 PM | October 28 |
| Singapore (SGT) | 1:00 AM | October 29 |
| Beijing, China (CST) | 1:00 AM | October 29 |
| Tokyo, Japan (JST) | 2:00 AM | October 29 |
| Seoul, South Korea (KST) | 2:00 AM | October 29 |
| Sydney, Australia (AEDT) | 4:00 AM | October 29 |
| Auckland, New Zealand (NZDT) | 6:00 AM | October 29 |
The UK and European countries switched to standard time on October 25, while the United States will change its clocks on November 1. This explains why some event timings differ from Apple’s usual September presentations.
How to Watch Apple’s Pro and Tell Event
Apple did not livestream the launch. You can find the official announcements and videos here:
- Apple Events for event videos and presentations.
- Apple Newsroom for official product announcements and specifications.
- Apple’s YouTube channel for promotional videos and any event coverage.
What Apple announced at Pro and tell: a touchscreen MacBook Pro from $2,899
The launch went ahead as a press hands-on in Los Angeles, with no keynote or livestream. Apple posted the news on Apple Newsroom at 10 a.m. PT and opened pre-orders at 10:10 a.m. PT.
- MacBook Pro with PROLED XDR Display: 14-inch and 16-inch, M5 Pro or M5 Max, a tandem OLED touchscreen at up to 2000 nits, a Dynamic Island and up to 24 hours of battery life. From $2,899 (14-inch M5 Pro), $3,399 (16-inch M5 Pro), $4,499 (14-inch M5 Max) and $4,799 (16-inch M5 Max).
- 14-inch MacBook Pro with M6: from $1,999, announced on October 27.
- iMac with M6: from $1,499, announced on October 27.
- iPad mini with OLED: from $699, announced on October 26.
All four are available to pre-order now and arrive on November 6 in the US.
Pre-order times for the new MacBook Pro differ by country
Apple says pre-orders open in 30 countries and regions. In the US and Canada, they opened on October 28. Apple’s Australian release lists October 29 for Australia, so check your local Apple Store page for the exact time. Apple’s India release gives two arrival dates, November 6 and November 9, so plan on the later one if you’re ordering there.
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